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International Marketing MKT 4358 Summer II 2002
Course Overview International marketing is becoming increasingly important as competitive structures change and demand characteristics shift in markets throughout the world. Marketing strategy is vital to be effective in the international arena where the environment is complex and difficult for firms to understand and master. The purpose of the course is to develop an understanding of the dynamics of foreign markets and how to apply marketing concepts in these environments. Class time will be spent on lecture and discussion on key international marketing issues from your text and current international marketing practices. In addition, article readings, problem analyses, videos and case studies will be used to develop your understanding of the plans, strategies, and problems of firms attempting to achieve international success. Course Materials International Marketing, 2001, Terpstra, Sarathy & Laverie, Harcourt Brace. Packet of cases (available in the BA copy shop).
Learning Activities 1) Exams Examinations will cover material covered in class discussions, cases, and the text. Exams will consist of multiple choice questions. 2) Exercises Exercises will be used to give you experience dealing with international marketing problems. 3) Cases Individual SWOT analyses are due at the beginning of class. If you do not turn in a SWOT you will receive 1/3 of the group’s grade. Group case write-ups are due in class. You will turn in one write-up per group. These write-ups should include: a) a brief statement of the problem b) a description of 2 – 3 options available c) your recommended course of action. d) support your recommendation with relevant case facts and analysis e) give a brief description of how your plan will be implemented (by whom, when, how much money you will spend, etc.). 4) Class Participation The objective of the course is for us to discuss international marketing. Cases are used throughout the course. To be effective, everyone must come to class prepared by reading the text and preparing the cases. Individual SWOTs and responses to questions will contribute to your class participation grade. Grading Scale Exam 1 185 points Exam 2 185 points Exercises 60 points Cases 150 points Class participation 20 points Total 1000 points Grading Scale 540 -600 points A 480-539 points = B 420-479 points = C 360-419 points = D 359 and below = F Course Policies There are no make-ups of cases, exercises or exams. All missed work will receive a zero! Groups will evaluate their members and this will figure into your final grade. Groups reserve the option to fire members who do not participate. In addition, any student who misses two consecutive group activities will be fired from their group. Those who are fired will complete all work on their own .You are expected to act in a professional manner in class. Talking, reading newspapers and ringing cell phones will not be tolerated. If you arrive late for a case or exam you will not be able to participate. INTERNATIONAL MARKETING COURSE OUTLINE
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