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About Teaching |
Marketing 4354 |
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Class time will be spent on lectures, discussions, and in class exercises. To assure your understanding of the material and interesting discussions in class, you are expected to read each chapter in the text prior to the date assigned in the course schedule. Keeping current with the reading is essential to your success in this course. Technology will be used to ensure your understanding of material in class. Exercises and cases are used to provide you with hands on experience with marketing issues, problems, and decisions. |
Professor Debra Laverie Area of Marketing Rawls College of Business Administration Texas Tech University Lubbock, TX 79409-2101 806.742.3953 (p) 806.742.2199 (f) |
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Stay InformedEach student is expected to check the web site for changes to the reading list, due dates for cases, and grades.
ContactsDr. Debra LaverieI respond to e-mail within 48 hours. Michael LevinPlease contact Michael with any questions regarding grades.
Academic LinksArea of MarketingThis site provides information about the degree programs offered by the Rawls College of Business. Rawls College of BusinessTexas Tech University |
Course Schedule
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