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Dr. Debra Laverie

Debra A. Laverie is the Jerry S. Rawls Professor of Business, the Area Coordinator of Marketing and the Director of the university Teaching, Learning, and Technology center. Dr. Laverie joined the marketing faculty in 1995, upon the completion her doctoral program at Arizona State University. Her M.B.A is from the University of Notre Dame and her undergraduate degree from saint Mary’s College. Dr. Laverie's research explores the role of consumption in everyday activities, branding, macro issues in marketing, sports marketing and the scholarship of teaching and learning. Her research has been published in the Journal of Consumer Research, Journal of Retailing, Marketing Education Review, Journal of Marketing Education, Journal of Public Policy and Marketing, Journal of Macromarketing, and Journal of Consumer Behavior as well as others. She has been awarded The Chancellor’s Distinguished Teaching Award, the Academy of Marketing Science Outstanding Teacher Award and the President’s Excellence in Teaching Award. She routinely teaches Introduction to Marketing and Market Promotions at the undergraduate level. This semester she is teaching the Practicum in Higher Education for business doctoral students. When not at work she can be found riding the West Texas dunes in her dune buggy or atv.